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Materi mencakup identifikasi masalah dan peluang bisnis, eksplorasi ide dan inovasi digital, pemahaman kebutuhan pengguna, perumusan value proposition, segmentasi pelanggan, analisis lingkungan bisnis, penyusunan Business Model Canvas, perancangan produk atau layanan digital, validasi ide bisnis, penyusunan minimum viable product (MVP), serta pengembangan strategi bisnis dan pemasaran digital. 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